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February 10, 2012


The newspaper report says they ONLY made $ 55,000 on ticket sales of over $ 100,000. The numbers add up to $ 106,000 which is still over 50 % PROFIT. What is the problem? Bank half of it & in a couple years you've got $ 150,000 salted away.

"Rome wasn't built in a day."

Ticket sales cover the cost of mounting the production -- costumes, set, rights to the play, theatre rental, technical crew, publicity -- the works. If they earn $55,000 in ticket sales, it is not profit. That is what pays the bills.

The ticket sales were reported to be $ 106,000. Every commercial exercise has costs associated with its opertion; this is no different! If the revenues don't cover expenses either reduce the expenses or increase the revenues. The $ 55,000 figure apparently represents the surplus after facility costs.

As a municipal venue the responsibility is to ensure that it is run efficiently for the benefit of all taxpayers. Renting the facility at a "Less than Cost" rate does not meet that responsibility.

The objectives of the company are to provide high caliber entertainment to the citizens of Guelph and area through the presentation of Broadway style musicals and to provide a forum through which amateur actors, singers, dancers and technicians can express themselves through participation in a community theatre company.

That's particularly true this time of year, when a lot of people travel and rental agencies run out of cars – or charge premium rates,

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Joanne Shuttleworth is the newsroom lead in municipal affairs coverage for the Guelph Mercury. She is a former Guelph YWCA Woman of Distinction honouree and a past winner of an Ontario Newspapers Award for her work as an editor. You can reach her at jshuttleworth@guelphmercury.com

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